If you're launching a new product, studying product launch failures can help protect you from making the same kinds of mistakes. In a new article, Barry Silverstein writes about the lessons that can be learned from three famous product failures. Read it here.
Barry is the author of the new 123 eGuide, Product Launch 123: Launch a New Product or Service in 3 Proven Steps.
You can get a "Sneak Preview" of Product Launch 123 and the companion 123 eGuide, Branding 123, free. Download your free Sneak Preview in any eBook format here.