Barry Silverstein, author of the eGuide Branding 123, writes in an intriguing article that Facebook can be a "brand booster" or a "brand buster." He cites some recent statistics that suggest even top brands are doing things on Facebook that cause declining engagement.
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September 2011
09/28/2011
09/22/2011
New! Product Launch 123 eGuide Now Available
We're pleased to announce the publication of a new eGuide, Product Launch 123: Launch a Product or Service in 3 Proven Steps. This authoritative eGuide helps small businesses with new products and services launch them with minimum risk.
The eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a launch plan that successfully brings the product to market. Specific tactics and techniques and a wealth of additional resources are included. Written clearly and concisely, Product Launch 123 is a “quick start” guide to launching your product or service.
Product Launch 123 was written by Barry Silverstein, who is also the author of the first 123 eGuide, Branding 123: Build a Breakthrough Brand in 3 Proven Steps. During his thirty year career in brand marketing, Silverstein has helped companies large and small launch scores of products and services.
Product Launch 123 is currently available at the Amazon Kindle store and in any eBook format for just $2.99 at Smashwords.com. It will soon be available for nook and iPad.
09/13/2011
The Brand Impact of 'Daily Deals'
Read Branding 123 author Barry Silverstein's new article, "The Brand Impact of 'Daily Deals' " at eZinearticles.com. He shares three potential downsides of daily deals on a brand's image.
Branding 123 is a new eGuide businesses can use to build a breakthrough brand in 3 proven steps, available for $2.99 at the Amazon Kindle store, BN.com, and Smashwords.com in all eBook formats.
09/07/2011
Build Your Brand Up in a Down Economy
Read Branding 123 author Barry Silverstein's new article, "Build Your Brand Up in a Down Economy" at eZinearticles.com. He shares three specific strategies that present opportunities for brands to build up their image and business despite tough economic conditions.
Branding 123 is a new eGuide businesses can use to build a breakthrough brand in 3 proven steps, available for $2.99 at the Amazon Kindle store, BN.com, and Smashwords.com in all eBook formats.