In thirty years of branding, direct marketing and advertising experience, Barry Silverstein learned that there are some basic principles of branding that apply to small and large brand marketers alike.
“Branding 123 includes strategies and techniques I learned from working with and writing about some of the world’s great brands,” says Silverstein. “The Branding 123 eGuide walks small business owners through a proven three-step process for building a breakthrough brand from start to finish. Most brand marketers can’t invest the kind of dollars large companies spend on brands, but they can benefit from applying the same principles the big guys use to build a breakthrough brand.”
In his new guide, Silverstein offers marketers of fledgling brands the opportunity to learn how to build a brand positioning statement, a brand identity, and a brand marketing plan. In the first of three proven steps, he discusses the difference between features and benefits, how to identify both rational and emotional reasons for a brand's appeal, understanding a brand's competition, and knowing how to reach a brand's audience.
Branding 123 is just $2.99. It is available via the Amazon Kindle store, for the iPad and nook, and in any format, incuding a PDF, through Smashwords.com.