123 eGuides

First 123 eGuide Features Branding for Small Businesses

The first 123 eGuide, Branding 123, offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys.

Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Specific examples and a wealth of additional resources are included. Written clearly and concisely, Branding 123 has everything you need to build a breakthrough brand.

Branding 123
Build a Breakthrough Brand in 3 Proven Steps
by Barry Silverstein
ISBN 978-1-4660-6125-5
$2.99

Get a free sample or purchase Branding 123 for just $2.99 at the Amazon Kindle store , BN. com, or Smashwords.

123 eGuides. 3 Proven Steps, Just 3 Bucks.

123 eGuides are authoritative guides published exclusively in electronic format to provide maximum value at minimum cost. Every 123 eGuide is just 3 bucks or less ($2.99 to be exact).

123 eGuides are designed for today’s reader who wants information in a quick, convenient, easily readable format. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap. Every 123 eGuide always includes additional resources if the reader wants to learn more.

Check the "Available 123 eGuides" link above to see what's available. 123 eGuides are available wherever eBooks are sold, including the Amazon Kindle store and in any eBook format at Smashwords.com.