The first 123 eGuide, Branding 123, offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys.
Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Specific examples and a wealth of additional resources are included. Written clearly and concisely, Branding 123 has everything you need to build a breakthrough brand.
Branding 123
Build a Breakthrough Brand in 3 Proven Steps
by Barry Silverstein
ISBN 978-1-4660-6125-5
$2.99
Get a free sample or purchase Branding 123 for just $2.99 at the Amazon Kindle store , BN. com, or Smashwords.
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