The first 123 eGuide, Branding 123, offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys.
Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Specific examples and a wealth of additional resources are included. Written clearly and concisely, Branding 123 has everything you need to build a breakthrough brand.
Build a Breakthrough Brand in 3 Proven Steps
by Barry Silverstein