123 eGuides

123 eGuides. 3 Proven Steps, Just 3 Bucks.

123 eGuides are authoritative guides published exclusively in electronic format to provide maximum value at minimum cost. Every 123 eGuide is just 3 bucks or less ($2.99 to be exact).

123 eGuides are designed for today’s reader who wants information in a quick, convenient, easily readable format. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap. Every 123 eGuide always includes additional resources if the reader wants to learn more.

Check the "Available 123 eGuides" link above to see what's available. 123 eGuides are available wherever eBooks are sold, including the Amazon Kindle store and in any eBook format at Smashwords.com.

1 Minute Advice: What to Look for in B2B Marketing This Year

Here are some of the top trends likely to be important to B2B marketers this year, according to MarketingProfs :

1. Distracted, disconnected customers require more attention - "Marketers need to work harder than ever to attract the attention of customers and gain their trust, and to reframe The Why underlying the buy so that it's relevant."
2. Clearly identified market positioning - "We will need to clearly identify the pillars of our market positioning, understand the dependencies, and then prepare to turn on a dime as the market shifts."
3. B2B marketing to resemble B2 marketing - "LinkedIn's adoption of stories and live streams is evidence that personal interactions are increasingly in demand for professionals. Overall, suits will become shirts, sales pages will become stories, and stiff brands will become more personal."

Read more B2B marketing trends here (Free subscription required):
https://www.marketingprofs.com/articles/2020/44051/marketingprofs-top-10-b2b-marketing-trends-and-predictions-for-2021

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: What's Trending in Marketing This Year

Marketers will likely find 2021 to be a challenging year. Social Media Today reports on ten marketing trends that all marketers need to understand. These trends include:

1. Brand accountability - "Brands are expected to take a stand and show transparency."
2. The rise of remote working culture - "82% of all remote workers suggested that they are not planning to return to a full in-office setting."
3. User-generated content (UGC) is the new word-of-mouth - "UGC is proven to out-perform brand-created content."

Read the other seven trends here:
https://www.socialmediatoday.com/news/10-marketing-trends-for-2021-infographic/592862/?

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: Optimizing Your Email Marketing

Despite the growth of social media marketing, one of the tried-and-true methods for marketers is email marketing. Broadly speaking, email marketing continues to be an effective medium for most marketers, regardless of industry. However, to make sure you optimize your email marketing efforts, you can't take its effectiveness for granted. That's why it's essential to evaluate your email marketing using five key criteria. According to Jeremy Goldman writing for eMarketer, those criteria are:

1. Acquisition and Maintenance
2. Personalization and Segmentation
3. Omnichannel
4. Testing
5. Internal Processes

Check out Goldman's article for more about each of these criteria.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

All eGuides 50% Off, Dec. 18, 2020 - Jan. 1, 2021!

From Dec. 18 through Jan. 1, you can get every 123 eGuide at half-price -- just $1.49 each! Simply click on any one of the titles below. The link will take you to a page where you can order your eGuide in the eBook format you prefer -- PDF, Kindle, EPUB, etc. When you check out, just include the code SEY50 to get your eGuide at half-price.

Low Cost / No Cost Marketing 123
3 Steps to Effective Marketing with Little or No Money

B2B Marketing 123
A 3 Step Approach for Marketing to Businesses

Branding 123
Building a Breakthrough Brand in 3 Proven Steps
Second Edition

Product Launch 123
Launch a Product or Service in 3 Proven Steps

Sales Leads 123
Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps

On Your Own 123
Launch a 1-Person Business in 3 Proven Steps

This offer is good from December 18, 2020 until January 1, 2021. Order today!

1 Minute Advice: The Future of Marketing is in Data Analytics

A provocative article published by Knowledge@Wharton states, "Experts warn that data analytics is at an inflection point. Growing concerns about security risks, privacy, bias and regulation are bumping up against all the benefits offered by machine learning and artificial intelligence." Neil Hoyne, a senior fellow at Wharton Customer Analytics and chief measurement strategist at Google, says “The companies that are going to win are the ones who are using data, not guessing.” According to Knowledge@Wharton, Hoyne also indicated that "companies are less interested in the historical tracking of consumer data because the past doesn’t matter now. And rising concern about privacy and regulation has companies examining how to make their data more transparent to customers, as well as more reliable and relevant."

Hoyne, along with data and marketing experts, spoke at a November virtual symposium, "The Use of Analytics and AI in a Post-pandemic World." Videos from the symposium are available here: https://www.msi.org/events/analytics-symposium/

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: 10 Most Valuable Brands in 2020

Brand consultant Interbrand ranks the world's 100 most valuable brands each year and the 2020 rankings have been published. According to MarketingCharts, the top ten in order are:

1. Apple
2. Amazon
3. Microsoft
4. Google
5. Samsung
6. Coca-Cola
7. Toyota
8. Mercedes Benz
9. McDonald's
10. Disney

This is the eighth year running that Apple has topped the list. All of the brands in the list are the same as last year, but some positions changed, such as Amazon, which rose from number 3 last year. The fastest rising brands of the year in the top ten were Amazon (60%) and Microsoft (53%). Other fast risers in the top 100 include Spotify, Netflix and Adobe.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: Purchase History Drives Email Effectiveness

eMarketer reports that a recent study found almost 60 percent of US adults would purchase a product from an email making a suggestion based on the buyer's purchase history. Less than 23 percent said a newly launched product would prompt a purchase from an email. This suggests that "relevancy trumps newness when persuading US consumers to purchase something from a marketing email," according to eMarketer. Another study indicated that email marketing has a tough challenge, however: It found that 45 percent of US consumers had taken no action upon receiving a promotional email. Just 20 percent of respondents said they visited the marketer's website and only 12 percent said they made a purchase as a result of the email.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: 2021 Marketing Trends

A new report from Forrester Research indicates that consumer brands "will see a shift toward localized, automated and retention-based marketing" next year, according to Marketing Dive. Another trend predicted by Forrester is that the use of automation by marketers will be increased "to cut the time humans spend analyzing data to optimize marketing campaigns." Forrester expects that budgets for traditional corporate sponsorships will be reduced "because [marketers] won't be able to justify the price amid challenges with measurement." Forrester also expects Business-to-Consumer marketers to increase their spending on loyalty and retention marketing.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: Marketers Struggle with Lead Conversion

As reported by Marketing Charts, a new report indicates that 43 percent of marketing and sales professionals from both B2C and B2B companies think "collecting enough data on leads" is the top challenge in lead conversion, followed by 41 percent who think the top challenge is "following up with leads successfully." For almost half (48 percent) of the companies responding, sales staff handles lead conversion, while 36 percent have an in-house call or contact center. Just 30 percent have a dedicated staff for lead conversion. Only one-quarter of respondents currently use marketing automation software for lead conversion.

In terms of costs associated with lead conversion, more than half (54 percent) said there is a cost associated with "missed opportunities for revenue," and half said lead conversion challenges caused "wasted staff time and resources."

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

To improve your sales lead process, purchase Sales Leads 123 for just $2.99 at the Amazon Kindle store, in any eBook format at Smashwords, or wherever eBooks are sold.

1 Minute Advice: Top Brands Ranked by Customer Loyalty

According to the latest brand customer loyalty study conducted by Brand Keys as reported by Marketing Charts, Amazon is ranked number one, a position it has held for four years running. In fact, Amazon is in the top ten at two spots for two different businesses. Here are the top ten brands in order:

1. Amazon (online retail)
2. Netflix
3. Amazon (video streaming)
4. Apple
5. Domino's
6. Google
7. Disney
8. Home Depot
9. WhatsApp
10. Samsung

Brand Keys’ Loyalty Leaders analysis was conducted in August and September 2020 and includes assessments from 52,515 consumers, 16 to 65 years of age, from the nine US Census Regions, who self-selected the categories in which they are consumers and the brands for which they are customers. The 2020 Loyalty Leader assessments examined 109 categories and 1,121 brands.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!