123 eGuides

123 eGuides. 3 Proven Steps, Just 3 Bucks.

123 eGuides are authoritative guides published exclusively in electronic format to provide maximum value at minimum cost. Every 123 eGuide is just 3 bucks or less ($2.99 to be exact).

123 eGuides are designed for today’s reader who wants information in a quick, convenient, easily readable format. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap. Every 123 eGuide always includes additional resources if the reader wants to learn more.

Check the "Available 123 eGuides" link above to see what's available. 123 eGuides are available wherever eBooks are sold, including the Amazon Kindle store and in any eBook format at Smashwords.com.

1 Minute Advice: Most Valuable Global Brands

BrandZ, a division of WPP, uses a brand valuation methodology to rank the most valuable global brands. For 2019, here are some of BrandZ's rankings:

Top 10 Most Valuable Global Brands
1. Amazon
2. Apple
3. Google
4. Microsoft
5. VISA
6. Facebook
7. Alibaba
8. Tencent
9. McDonald's
10. AT&T

Top 10 Most Valuable B2B Global Brands
1. Microsoft
2. IBM
3. SAP
4. UPS
5. Wells Fargo
6. Accenture
7. Intel
8. Cisco
9. Adobe
10. Salesforce

Top 10 Risers in Brand Value
1. Instagram
2. Lululemon
3. Netflix
4. Salesforce
5. Adobe
6. Shiseido
7. Amazon
8. Uber
9. LinkedIn
10. Chipotle

You can find the complete BrandZ global brands report here: https://brandz.com/admin/uploads/files/BZ_Global_2019_WPP.pdf

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the book, Boomer Brands?

1 Minute Advice: New Retail Report Focuses on Convenience and Connection

The sixth Annual "Future of Retail" report is now available without charge from Walker Sands Communications.

Key themes from this year’s report include:

1. Consumers have grown comfortable shopping online because of the convenience. 46% of consumers are more open to purchasing a big-ticket item online than they were a year ago. 
2. Consumers want to feel more connection with items they purchase and the brands they purchase from. With this want for connection, 66% of consumers say they are buying less than they used to.
3. There are opportunities to leverage the combination of convenience and connection to drive commerce forward. Despite online stores providing free and fast shipping, 25% of consumers feel more connected with brands when they go to a store.

The study outlines key insights about the shift in population size between the boomer and millennial generations and its effect on the world of retail.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the book, Boomer Brands?

July Half Price eGuide Sale!

For the month of July only, 123 eGuides is making every one of our informative eGuides available for half price... just $1.50 each!

123 eGuides are a series of authoritative guides published exclusively in electronic format to provide maximum value at minimum cost. 123 eGuides employ the magic of three, based on the simple principle that virtually anything can be accomplished in three proven steps.

123 eGuides are designed for today’s reader who wants information in a quick, convenient, easily readable format. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap. Every 123 eGuide always includes additional resources if the reader wants to learn more.

To purchase any of the following eGuides at half price, just click on the title's link below at Smashwords.com and enter the code SSW50 when you check out. Your eGuide is available in a wide variety of formats, including PDF and mobi (Kindle). This special half-price offer is only available through July at the links below.

Low Cost/No Cost Marketing 123
B2B Marketing 123
Branding 123 Second Edition
Sales Leads 123
Product Launch 123
On Your Own 123

Take advantage of this sale today. Thanks for your interest!

1 Minute Advice: Insurgent Brands Keep Growing

According to new research from Bain & Company, "insurgent brands" -- those brands with $25 million in sales or more and growing at least ten times their category rate in the past five years -- will continue their torrid growth rate and capture market share. Between 2012 to 2016, such brands had less than 2 percent market share across 45 categories but grew by 25 percent. From 2014 to 2018, their share of growth increased to 30 percent.

This puts increasing pressure on larger mainstream brands to be more creative and nimble. On the positive side, the growth of insurgent brands suggest there is room for brand growth in general. But Bain thinks these brands need to focus on four specific things to succeed:

1. Rediscover the consumer.
2. Rethink brand portfolio strategy.
3. Build repeatable M&A capabilities.
4. Create nimble ways of working.

More here: https://finance.yahoo.com/news/bain-company-research-shows-insurgent-130000083.html

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the new book, Boomer Brands?

1 Minute Advice: Ups and Downs of Social Media Marketing

Social media continues to be valuable for marketers, but the 2019 Social Media Marketing Industry Report suggest some softening. The annual report surveyed more than 4,800 marketers, mostly in small businesses, who use social media marketing. It found, for the first time in the last five years, a drop in Facebook's share as the most important platform for marketers. According to the report, only 51 percent of marketers plan on increasing their Facebook organic activities, down from 62 percent in 2018. Messenger bots usage is declining as well; only 32 percent of marketers plan on increasing their bot activities, a 7 percent decrease from 2018.

On the positive side, usage of Instagram for marketing is up significantly, and it has become the second most important social platform for marketing, behind Facebook, surpassing LinkedIn for the first time. Over the next twelve months, 69 percent of marketers plan on increasing their Instagram organic activities. YouTube usage is also robust -- 71 percent of marketers plan on increasing their use of YouTube video.

The free report has lots more valuable data. You can request it here: https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2019/

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the new book, Boomer Brands?

1 Minute Advice: Email's B2B eCommerce Power

Here's a surprising statistic: When it comes to buying products online, email -- not ecommerce -- is the leading channel, according to a new study by Sana Commerce, as reported by MediaPost. Of the buyers asked in the study, 42 percent cited email as their "most important purchase vehicle," followed by 28 percent indicating ecommerce and 26 percent indicating phone.

Email continues to show remarkable resilience, despite the rise of social media and texting. It is particularly noteworthy that B2B buyers favor it as an ordering channel.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the new book, Boomer Brands?

1 Minute Advice: Shoppers Check Phones Instead of Interacting with Retail Personnel

 

Reporting on a study done by RetailMeNot, eMarketer suggests "the gap between online and offline shopping continues to close." The study indicates that 69 percent of responding Internet users who are shopping at retail stores look for reviews on their phone, and 53 percent search for deals -- before speaking with a store associate. In addition, 58 percent use their smartphones to evaluate comparable products or services to what they are considering purchasing and 55 percent check product specifications -- all instead of interacting with retail personnel.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the new book, Boomer Brands?

1 Minute Advice: Personalization Across Channels is a Challenge

Marketers continue to face challenges when it comes to personalizing communications across all of the channels they use, according to eMarketer. While more than half (63 percent) of North American and UK consumers say they expect personalization from brands and retailers, only 3 percent of U.S. companies report they have "true omnichannel personalization" when it comes to their marketing. The data, from a March 2019 survey by Evergage, indicates that just one-quarter (26 percent) of respondents say at least half of their marketing channels are connected. What's more, 21 percent didn't have any of their marketing channels connected. Almost three-quarters of consumers (73 percent) believe brands struggle with "rising expectations for a personalized experience."

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the new book, Boomer Brands?

1 Minute Advice: Most Reputable Companies in the U.S.

Marketing Charts has published a list of the "most reputable companies" in the U.S., according to recent data from the Reputation Institute, based on more than 230,000 individual ratings, covering more than 140 nominated companies over January and February 2019. These are the top ten companies with the best reputations, ranked in order:

1. Netflix
2. The Hershey Company
3. Whirlpool
4. Rolex
5. McCormick & Company
6. Barnes & Noble
7. Hasbro
8. Costco
9. Nintendo
10. The Lego Group

Reputation Institute, which did the study, was founded in 1995 with the core purpose of corporate communications as a way to build and protect reputation. You can download a copy of their report here (registration required): https://www.reputationinstitute.com/research/2019-us-reptrak

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the new book, Boomer Brands?

1 Minute Advice: Retail Shoppers Respond to OOH

Out-of-home advertising (OOH) is the most effective tool for driving shoppers to retail stores, according to a recent benchmark study as reported by Marketing Dive. Cuebiq's "Footfall Attribution Benchmarks" indicated OOH boosted average footfall traffic by 80 to 120 percent. Mobile-only promotion came in second, boosting footfall traffic 10 to 89 percent.

In 2018, U.S. OOH revenue in 2018 grew to $8 billion, an increase of 4.5 percent. In the fourth quarter of the year, it increased over 7 percent.

According to Marketing Dive, "That OOH is everywhere and essentially cannot be ignored, along with its likely proximity to a retailer, could be reasons for the powerful impact. Cuebiq researchers also pointed out that OOH has been benefitting from advancing technology and access to more data. Digital billboards are now providing dynamic messaging opportunities and more marketers are finding the channel appealing."

OOH is generally defined as outdoor advertising, which can include billboards, on-street advertising, and transit media.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the new book, Boomer Brands?