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1 Minute Advice: Top Brands Ranked by Customer Loyalty

According to the latest brand customer loyalty study conducted by Brand Keys as reported by Marketing Charts, Amazon is ranked number one, a position it has held for four years running. In fact, Amazon is in the top ten at two spots for two different businesses. Here are the top ten brands in order:

1. Amazon (online retail)
2. Netflix
3. Amazon (video streaming)
4. Apple
5. Domino's
6. Google
7. Disney
8. Home Depot
9. WhatsApp
10. Samsung

Brand Keys’ Loyalty Leaders analysis was conducted in August and September 2020 and includes assessments from 52,515 consumers, 16 to 65 years of age, from the nine US Census Regions, who self-selected the categories in which they are consumers and the brands for which they are customers. The 2020 Loyalty Leader assessments examined 109 categories and 1,121 brands.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: How Shopping Behavior is Changing

McKinsey has conducted extensive research to assess how consumer shopping behavior is changing during and potentially after the coronavirus pandemic. Here are some of the important trends to know about:

• Online shopping has grown and become part of the regular consumer shopping habit. US consumers say they expect to continue to shop online, even after the pandemic crisis subsides. Online shopping is especially attractive to Millennials and high-income earners.
• Consumers are more receptive to changing brands as part of their new shopping behavior: 73 percent of consumers who have tried different brands say they will continue to use new brands on a regular basis.
• Hygiene and transparency about hygiene have become new concerns of shoppers; for example, 79 percent of consumers say they will continue or increase their usage of retail self-checkout.

Find more insights from McKinsey here.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: The Current Risk of Social Media Ads

Because of a swirl of misinformation surrounding the pandemic and the national election in November, this is a particularly dicey time to place advertising on social media platforms. eMarketer reports that "most US buy-side decision-makers are concerned about their ads potentially running up against controversial content on social media."

September data from the Interactive Advertising Bureau (IAB) shows that 41 percent of ad buyers say they are "extremely concerned," 27 percent are "fairly concerned," and 22 percent are "slightly concerned" about their ads appearing adjacent to controversial content. That means 68 percent are expressing more than mild discomfort. According to eMarketer principle analyst at Insider Intelligence Nicole Perrin, “Premium content publishers in the media have put a lot of pressure on brands over the past few years by highlighting the divisive nature of a lot of user-generated content, which is now driving advertisers to reconsider their spending on social media and perhaps redirect some of that spending into premium channels including programmatic connected TV ads.”

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: Leaders and Losers in Digital Trust

According to eMarketer, an annual Digital Trust Survey indicates that U.S. social network users, age 18 to 74, rank Facebook dead last in "digital trust," defined as a combination of security, legitimacy, community, ad experience and ad relevance. The top ranking went to LinkedIn.

Nine social media platforms were included in the survey by Insider Intelligence, which took place in May and June 2020. Here is the complete list, ranked from best to worst:

1. LinkedIn
2. Pinterest
3. Snapchat
4. Reddit
5. YouTube
6. Instagram
7. Twitter
8. TikTok
9. Facebook

The results are meaningful because, says eMarketer, "Digital trust is important for brands and advertisers to consider because US social users say it impacts whether they will interact with the ads they see on social platforms. Even if security scandals don’t drive users to stop using social platforms, our data indicates that the trust users have—or don’t have—in social platforms could impact their interactions with ads or sponsored content."

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: The Year's Leading Brands in Customer Loyalty Engagement

The 24th annual Brand Keys Customer Loyalty Engagement Index for 2020 has been published. It examines customers' relationships with 833 brands in 85 categories. Here are some of the top brands in their categories:

Airlines: Delta
Automotive: Hyundai
Hotels-Upscale: Marriott
Ice Cream: Ben & Jerry's
Natural Food Stores: Trader Joe's
Online Brokerage: Fidelity
Online Streaming: Netflix
Parcel Delivery: UPS
Smartphones, Tablets: Apple
Quick-Serve Restaurants: Chick-fil-A

View an exclusive interview with Brand Keys founder Robert Passikoff, who discusses the implications of the index.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: The Enduring Importance of Loyalty Programs

As reported by Marketing Charts, a new report on brand loyalty based on a sample of 17,000 U.S. consumers shows that 78 percent of consumers say loyalty programs make them more likely to continue to do business with brands. In addition, 72 percent say they are more likely to recommend brands with good loyalty programs. Loyalty programs also have an impact on spending: 64 percent of loyalty program participants say they modify spending to maximize points associated with loyalty programs.

Loyalty programs that were identified as leaders in their field include:

Airlines: JetBlue True Blue
Apparel: Nike+
Drug Stores: Rite Aid Wellness+
Hotels: Hilton Honors
Specialty Retail: Amazon Prime

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: Facebook Declines, Instagram and YouTube Increase

According to the 12th annual edition of the Social Media Marketing Industry Report, which surveyed more than 5,200 marketers, Facebook has lost share among marketers for the past two years even though it is still the dominant social media platform. Only 50 percent of marketers plan on increasing their Facebook organic activities.

On the other hand, Instagram has skyrocketed in popularity with marketers, with 76 percent of marketers using it and 67 percent planning to increase Instagram organic activities. YouTube interest is also high, with 55 percent of marketers using it and 69 percent of marketers planning to increase their YouTube usage.

ROI for social media marketing in general is a chronic problem. Only 35 percent of marketers agreed they were able to measure their social organic activities, down from 44 percent in 2019.

For more insights, get the free report here: https://www.socialmediaexaminer.com/

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: How Marketers Should Deal with a Crisis

When a crisis occurs that affects a brand or a company, marketers need to respond quickly and correctly instead of being driven by panic and uncertainty. Sophia Le writes on MarketingProfs.com that it is critically important to "plan ahead and create a framework or process that prompts you to craft the right message to your customers—even if you're under stress." Taking a lesson from the Coronavirus pandemic, Le references the framework used by the Centers for Disease Control and Prevention (CDC), called the "Single Overriding Communications Objective" (SOCO). It consists of these five questions:

1. What is the primary message?
2. What do you want recipients of the message to do?
3. What groups of customers need to know about this?
4. What facts or data support the message?
5. Who is the spokesperson of this message?

Le walks through each of these questions as if a B2B company has had a data breach -- not uncommon these days. Read her insightful article here: https://www.marketingprofs.com/articles/2020/43418/how-to-effectively-talk-to-your-customers-during-a-crisis? (Free registration required.)

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: Global Brand Leaders in Sustainability

According to a new survey, the top three global leaders in sustainability are (1) Unilever, (2) Patagonia and (3) IKEA. The survey, which tracks expert opinions of sustainability, has been conducted annually since 1997. This year's survey was based on responses from over 700 experts across 71 countries. The survey was especially significant since experts were asked to name sustainability leaders without any prompting.

Experts participating in the survey were also asked about the "most urgent actions for the private sector to increase resilience." The two leading actions were "environmental sustainability" and "new business models." Experts agreed that companies must emphasize Sustainable Development Goals (SDGs), human rights and ethical issues to build long-term resilience.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: Majority of Holiday Shopping Likely to Go Digital

With the lingering concern about COVID-19, retailers are already expecting consumers to largely shop online this holiday season. Data from daVinci Payments, as reported by eMarketer, indicates that 71 percent of U.S. adults plan to do more than half of their holiday shopping digitally this year. The percentage is even higher for 26 to 30 year olds (81 percent) and 31 - 38 year olds (82 percent). But even 60 percent of those in the 56-plus age group said they planned to shop online for the holidays more than half the time.

The pandemic has had a marked influence on consumer interest in online shopping. Another study as reported by eMarketer shows that 47 percent of U.S. adults are more interested in shopping online during the holidays this year.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!