In the next few years, mobile is where the action is when it comes to marketing. According to Marketing Charts, reporting on new research by communications agency Zenith, between 2017 and 2020, global mobile advertising will reach $72.6 billion. That amount is large enough -- but it is even more impressive when you consider it is projected to be higher than the total amount of new money invested in advertising during that period. That's because mobile will actually "steal" money from desktop Internet ad sales.
Desktop Internet advertising, along with advertising in magazines and newspapers, will decline during the time period, while TV, outdoor, cinema, and radio advertising should increase. The stunning fact, however, is that mobile advertising is projected to be more than 10 times higher than the increase in television advertising, which is the next largest increasing ad category. A separate forecast indicates that mobile advertising in the U.S. will account for half of all ad spending by 2022.
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