It is a given that Amazon runs the table when it comes to e-commerce. But their recent purchase of Whole Foods, as well as their experimentation with their "Just Walk Out Technology," suggests that the online behemoth has set its sights on traditional retailing as well.
Amazon has already opened an experimental cashierless convenience store called "Amazon Go" last month. Shoppers literally walk out without having to pay for the items they purchase. Instead, they "register" themselves by scanning their phones upon entering the store, take the items they want, and then exit the store without actually paying. On their phones, they'll see the charges for items they purchased.
According to Recode, Amazon now plans to open as many as six more such stores this year, with Seattle and Los Angeles the likely cities to get the stores. Reports Recode, "If successful, the initiative would help Amazon become even more ingrained in the daily lives of consumers and grab a greater chunk of the giant food and beverage industry that still predominantly lives inside brick-and-mortar stores."
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