Of course, Amazon is an unparalleled marketplace for selling products, and it offers numerous ways for product marketers to make their products available. Products can be offered for sale and fulfilled by the seller or by Amazon. Printed books, eBooks, and audiobooks can be created and sold through Amazon. Even professionals such as assemblers, electricians, and house cleaners can sell their services on Amazon. Amazon's affiliate program offers marketers the ability to sell any product on the Amazon.com site via their own websites and get a commission.
Advertising on Amazon is another option for marketers, since its customer base is enormous. Imagine, for example, advertising your product to 90 million members of Prime, Amazon's paid customer membership program. According to eMarketer, Amazon is the fifth largest generator of digital advertising revenues in the U.S. -- smaller than Google and Facebook, but larger than Twitter and Snapchat. eMarketer projects: "Amazon’s ad revenues are growing faster than almost every other major ad publisher, with a 48.2% increase expected in 2017. By 2019, Amazon will earn $3.19 billion in net US digital ad revenues, amounting to 3.0% of digital ad spending."
Is Amazon part of your marketing plan?
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