With the rapidly changing world of marketing, Chief Marketing Officers (CMOs) have become something of an endangered species, with the lifespan of a major brand CMO averaging less than four years. It is fascinating, then, to consider what traits are needed to be an effective and therefore resilient CMO. According to PwC's global experience officer David Clarke, there are nine key traits, among them:
- An understanding of the power of perspective.
- A discerning eye.
- A love for analytics.
- A willingness to act as a customer advocate-in-chief.
Clarke's explanation of these traits, along with the other five traits he identifies, makes for interesting reading -- whether or not you are (or plan to become) a CMO.
Read Clarke's article here: https://www.strategy-business.com/blog/The-Nine-Traits-of-Highly-Effective-CMOs
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