- "On the path to delivering connected customer experiences, marketers continue to wrestle with gaining a single view of the customer and leveraging data from different sources."
- "From account-based marketing to closer alignment with customer service, top marketers are change agents staying ahead of the curve."
- "Marketers expect that usage of marketing technologies — from IoT/connected devices to lead scoring tools — will skyrocket over the next two years."
- "Artificial intelligence (AI) is the leading technology where marketers expect the most growth in the next two years."
There is a wealth of datain this report that should be of interest to every forward-thinking marketer. View a PDF of the report here: https://secure.sfdcstatic.com/assets/pdf/datasheets/salesforce-research-fourth-annual-state-of-marketing.pdf
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