An analysis of mobile customers shows a high relationship between mobile use for inquiring and shopping and inbound phone calls, particularly using click-to-call. DialogTech, a market leader in call analytics and automation,analyzed 60 million website sessions and over 400,000 resulting inbound phone calls during the period between November 2014 and May 2015. Calls from mobile sources were up 34% in a six months period. On an annualized basis, that’s an increase of 78%.
According to DialogTech, "we found that search and landing pages are driving a combined 81% of calls for our customers. Compared to display and social advertising, mobile searchers and visitors to mobile landing pages both have a higher level of intent to call a business."
The firm recommends three opportunities for marketers to take advantage of mobile-generated inbound calls:
- Attribution of calls
- Personalization of the call experience
- Disposition of the customer in the customer journey
DialogTech concludes: "By 2019, inbound calls from mobile advertising will increase 114% and marketers who fail to track these leads may be misattributing half of their conversions. Call attribution and optimization is key to capitalizing on this opportunity."
Get DialogTech's free research report here: https://www.dialogtech.com/drive-inbound-calls
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