What consumers are interested in is a moving target -- but understanding consumer interest at any given point in time presents opportunities to marketers who are looking for ways to be relevant, and relevancy is a key attribute of brands that rise to the top.
That's why Google's study of the "Year in Search 2016" not only offers a look back, but it could also offer some clues as to what might spark consumer interest going forward in 2017. As Google points out, Search reveals "some examples of the way people are living their lives in micro-moments: those times when there's an immediate need to fulfill. In those moments, consumers want to know, go, do, or buy—and they turn to search for information and inspiration."
Google's "breakout searches" of 2016 (topics that set an all-time high in search interest) were particularly intriguing. At the top of the global list in the "Ideas" category were: Ramadan, International Women's Day, Holi, and Evolution. Leading the "Things" category were: Powerball, Pokemon, Academy Awards, and Medal. The leading "Places"searched for were: France, Orlando, Portugal, and Rio de Janeiro. Leaders in the "People" category were: Donald Trump, Prince, David Bowie, and Hillary Clinton.
Check out Google's complete report on the Year in Search 2016 here: https://www.google.com/trends/yis/2016/GLOBAL